A Business Owner’s Guide to Websites!

Nov 11, 2023

Have you registered your business and are eager to get it online by getting a website, but don’t know where to start? In this blog we will talke about the 7 basic essentials of any website.

Domain Name

The domain name is your online identity. It is what people will use to find and identify you online. It will take the format of companyname.co.ke or companyname.com, depending on the extension you choose. A domain name will also give your emails a more business feel because it will be your [email protected], which will give people comfort as they do business with you.

Web Hosting & Security

Web hosting refers to the service of storing and making available websites to the internet. It is provided by companies called web hosts at a fee. Another service that web hosts provide is security. Security protects your website, data, and other files from unauthorized access and other threats. A good web host will ensure that they’re consistently running processes to keep their security up to date so that you can maintain peace of mind.

Web Design & Content

A good website should not only look good, but have something valuable to say. Good design also ensures that the content is easily findable on your website. Good content will clearly deliver the message of the website while engaging the user.

SEO (Search Engine Optimization) & Analytics

Content should be curated such that it’s relevant to the questions asked in search engines such as Google and Bing. The more relevant the content, the higher up on the search engine it ranks. A good SEO manager will guide your content manager on how to structure their content such that it gets more hits from search engines. The hits are tracked by analytics and assessing your analytics will help you understand how relevant your content is.

Content should constantly be changing in response to your analytics to ensure that your website remains relevant.

Follow this link to view our sample websites or schedule a call with us if you have any questions.

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